About Black Southern Belle Collective – Curated Marketing for the Black South


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Our mission is to create a curated network of diverse Southern-based vendors who are interested in investing and supporting each other’s business success and providing unique opportunities for the Black Southern Belle consumer.

We do this through the following strategies:

Host strategic creative workshops and summits to develop resources for the network

Provide business development and marketing opportunities for members and attendees of the Collective

Help businesses understand the unique value of the Black Southern Belle customer and how to engage and reach them

Discover and curate the best lifestyle brands that know how to cater to the Black Southern Belle

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Mrs. Michiel Perry, 27, is a South Carolina girl who love all things Southern and stylish. With a little inspiration while planning her wedding in Charleston, S.C. and decorating her first home in Maryland, Mrs. Perry was inspired to develop a lifestyle brand focused on African-American women with a Southern connection called Black Southern Belle.

With her digital lifestyle brand Black Southern Belle, Mrs. Perry wanted to create an online and offline resource of lifestyle inspiration for African-American women in the South. In 2015, Mrs. Perry and her team expanded Black Southern Belle and developed an editorial division, ambassador program, online store, and jobs database for the brand. With major sponsors and partners, plans are underway for the  2016 launch of The Black Southern Belle Collective™, the first-of-its-kind resource for top vendors of all backgrounds interested in the Black Southern Belle demographic.

Before launching her business, Mrs. Perry managed marketing and partnerships at Lillybee, a collegiate and sorority lifestyle brand where she launched a collegiate ambassador program and managed the blogger outreach program. She caught her small business and startup bug while working here and still wears Lillybee products at least twice a week.

And once in her lifetime, she was a political event planner and relationship manager for a small email company called Google, Inc. in Washington, D.C. She occasionally misses the free food.

When she is not planning the next big thing for Black Southern Belle, Mrs. Perry is either shopping for antiques with her husband, watching historical documentaries or rearranging art in her new historic home in the Charleston area.

She has a passion for her alma mater, Howard University and cannot say no to anything with a fleur de lis on it.


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Erica Butler is the founder & chief executive officer of EB Media Group, LLC, a creative communications agency.  Erica has a background in politics, working on Capitol Hill and serving as a political producer for a major news network.  As a journalist, she has contributed to numerous outlets, which include Time Warner, CBS and NBC News.

Erica was recently selected as a New York Times Fellow at U.C. Berkeley for an intensive institute on immigration.  Erica is an alumna of Florida A&M University. She is a member of the National Press Club,  National Association of Black Journalists, National Urban League and Delta Sigma Theta Sorority, Inc.

Erica regularly volunteers with a Washington, D.C.- based organization called IMPACT, which engages young professionals between the ages of 18 and 40.

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